K*ID Logo
K*ID is an organization that provides ways for parents to obtain a professionally compiled package of their children's information, in case of an emergency. This package includes an identification card, a professionally obtained set of fingerprints, and a chart of the child's vital signs.
The goal in designing this logo was to combine the three main qualities of this business into one image. The choice of color, the angle, and the roughness evoke the look of an official stamp. The fingerprint directly illustrates the product, and the choice of font is somewhat playful.
