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1. Determine your target audience
Will your project target primarily urban teenage girls? Or, will your audience be more diversified, such as anyone who enjoys gardening? You will need to study the age group, gender, cultural background, and geographical location of your target audience.
2. Plan a budget
How much do you want to ideally spend on your illustration project ? Your costs will include development (design & production), and possibly printing.
3. Visualize the look
If your company already has a visual identity, gather examples of it so we can follow it as a guideline in the choice of colors, shapes, . Otherwise, if your organization doesn't have an identity to follow, you will need to determine what look you want. Getting started is simple; One solution is to gather illustrations on printed materials and/or website addresses that you are fond of. Think of why they appeal to you (colors, shapes, ). Next, determine which of the factors would work best to represent your organization. Or, the other solution is to leave it up to us entirely! Aurora Design has almost a decade of experience and formal training in the technical, and creative aspects of illustration. We also provide graphic design and website design services to ensure your identity is consistent.
4. Envision all the uses of the project
Think ahead of how this project will be used, including colors and sizes. For example, will it need to be developed in black and white for newspaper ads, memos, or fax covers? Will it be reduced in size, if on a business card? Or, will it always appear online, in color? Questions such as these ones will help your project be flexible for all eventual uses, so you can avoid re-development fees later on.
5. Contact a professional
When you're ready to start development, or need additional insight on preparing for your project, contact us and we can help you turn your ideas into reality. If you'd like to see examples of other illustration projects we have developed, visit our illustration portfolio.
6. Have fun in the process!
Be sure to check out the other guides in this series: How to prepare for a website and How to prepare for graphics.
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